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Archive for August, 2009

What is Borrowing Brilliance?

Friday, August 28th, 2009

 

Borrowing Brilliance is about innovation and creativity and the title refers to the source of ideas:  that you build new ideas out of existing ideas.  Einstein said, “The secret to creativity is knowing how to hide your sources.”  But don’t misunderstand this, you simply borrow the materials and then use these materials to construct a new idea. I studied hundreds of creative thinkers, and their ideas, and was able to trace the source of their great ideas from other ideas they borrowed.  For example, Charles Darwin borrowed ideas from geology and economics in order to construct an idea for biology.